The Deux Method
How we chose 46 from 3.2 million strings.
The final list for Radix Deux comes from a systematic, data-backed process: more than 3.2 million words and terms, narrowed through keyword, market, trend and competitive analysis. Data informed the process; judgment sharpened the conviction.
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dictionary, community and cultural terms explored
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real-world business, brand and store names analyzed for naming patterns
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strings evaluated in depth against quantitative criteria
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finalists scrutinized string by string
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primary applications